Keyword Research

Guidelines for Keyword Research

Search Engines and Directories sets proper guidelines in meta tagging of your keywords so that their bots and spiders can easily crawl your website. Getting to know this guidelines is important in order to get listed(indexed) on them. Much more, knowing this guidelines will prevent your website getting removed from their indexes.

1. Keywords should be relevant, applicable, and clearly associated with page body content.

2. Keywords should be used as allowed and accepted by the search engines (placement, color, etc.)

3. Keywords should not be utilized too many times on a page (frequency, density, distribution, etc.)

4. Redirection technology (if used) should facilitate and improve the user experience. But understand that this is almost always considered a trick and is frequently a cause for removal from an index.

5. Redirection technology (if used) should always display a page where the body content contains the appropriate keywords (no bait and switch).

6. Redirection technology (if used) may not alter the URL (redirect), affect the browser BACK button (cause a loop), or display page information that is not the property of the site owner or allowed by agreement without sound technical justification (ie, language redirects).

7. Pages should not be submitted to the search engines too frequently.