Have you ever asked your self:
Homeboy:
how can i eat(taste/buy) the most eye-popping, mouth-watering and Super delicious pizza on earth?
Businessman:
I have a website. But how can people know that my website exist?
High School Student:
How can i look for the perfect meaning of my teacher's word of the day. "Locution"?
College Student:
Spider bots? Great power comes with great responsibility? LOL
Worry no more. This SEO101 and Link Building Discussions can give answers to your never ending questions.
Thursday, February 19, 2009
What is SEO?
Search Engine Optimization is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Optimization Techniques
On Page Optimization
Are the efforts you do within your page.
>> HTML Tags and Scripts i.e. Title Tag, Meta Tags, H1 tags, Alt tags and Captions
>> Page Design and Content that could attract traffic to visit your website. Reliable and
Consistent Websites are website that usually rank well on search engines.
Off Page Optimization
Are the efforts you done off your page.
>> Link Building Techniques. (please see related posts)
Are the efforts you do within your page.
>> HTML Tags and Scripts i.e. Title Tag, Meta Tags, H1 tags, Alt tags and Captions
>> Page Design and Content that could attract traffic to visit your website. Reliable and
Consistent Websites are website that usually rank well on search engines.
Off Page Optimization
Are the efforts you done off your page.
>> Link Building Techniques. (please see related posts)
Types of Seo
1. White-Hat SEO
From the color it self "white" these are SEO techniques and strategies following all those necessary standards set by Search Engines like Google. Following the basics and the righteous way to promote your website on every search engines.
2. Black-Hat SEO
"Black" - Seo techniques and strategies that are applied to promote website on search engines but it usually violates every major standards of search engines. Though Ignorant SEO is different on Black-Hat SEO, Ignorant SEO are people who perform this type of technique without managing the risk. If you engage Black-Hat SEO you are taking the risk of getting banned(remove from indexes) on search engines. So if you engage on this tactics be aware of the consequences and don't be an ignorant.
3. Gray-Hat SEO
Its like prep-school days. When black and white colors are mixed what is the color? ANSWER : GRAY!
From the color it self "white" these are SEO techniques and strategies following all those necessary standards set by Search Engines like Google. Following the basics and the righteous way to promote your website on every search engines.
2. Black-Hat SEO
"Black" - Seo techniques and strategies that are applied to promote website on search engines but it usually violates every major standards of search engines. Though Ignorant SEO is different on Black-Hat SEO, Ignorant SEO are people who perform this type of technique without managing the risk. If you engage Black-Hat SEO you are taking the risk of getting banned(remove from indexes) on search engines. So if you engage on this tactics be aware of the consequences and don't be an ignorant.
3. Gray-Hat SEO
Its like prep-school days. When black and white colors are mixed what is the color? ANSWER : GRAY!
Seo Requirements Gathering
"Search Engine Optimization never stops after site submission"
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
Business and Technologies never stops. As well as formulation of strategies and techniques.
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
Business and Technologies never stops. As well as formulation of strategies and techniques.
Keyword Research
Guidelines for Keyword Research
Search Engines and Directories sets proper guidelines in meta tagging of your keywords so that their bots and spiders can easily crawl your website. Getting to know this guidelines is important in order to get listed(indexed) on them. Much more, knowing this guidelines will prevent your website getting removed from their indexes.
1. Keywords should be relevant, applicable, and clearly associated with page body content.
2. Keywords should be used as allowed and accepted by the search engines (placement, color, etc.)
3. Keywords should not be utilized too many times on a page (frequency, density, distribution, etc.)
4. Redirection technology (if used) should facilitate and improve the user experience. But understand that this is almost always considered a trick and is frequently a cause for removal from an index.
5. Redirection technology (if used) should always display a page where the body content contains the appropriate keywords (no bait and switch).
6. Redirection technology (if used) may not alter the URL (redirect), affect the browser BACK button (cause a loop), or display page information that is not the property of the site owner or allowed by agreement without sound technical justification (ie, language redirects).
7. Pages should not be submitted to the search engines too frequently.
Search Engines and Directories sets proper guidelines in meta tagging of your keywords so that their bots and spiders can easily crawl your website. Getting to know this guidelines is important in order to get listed(indexed) on them. Much more, knowing this guidelines will prevent your website getting removed from their indexes.
1. Keywords should be relevant, applicable, and clearly associated with page body content.
2. Keywords should be used as allowed and accepted by the search engines (placement, color, etc.)
3. Keywords should not be utilized too many times on a page (frequency, density, distribution, etc.)
4. Redirection technology (if used) should facilitate and improve the user experience. But understand that this is almost always considered a trick and is frequently a cause for removal from an index.
5. Redirection technology (if used) should always display a page where the body content contains the appropriate keywords (no bait and switch).
6. Redirection technology (if used) may not alter the URL (redirect), affect the browser BACK button (cause a loop), or display page information that is not the property of the site owner or allowed by agreement without sound technical justification (ie, language redirects).
7. Pages should not be submitted to the search engines too frequently.
Title and Meta Tag Creation
Guidelines on Creating Your Title Tags
1. Make sure your three or four most important keywords or keyword phrases appear in the title tag.
2. Leave your branding and sales pitch for another part of the web page.
3. Place your geographical or niche-defining term in your title tag.
4. The title tag can be longer than you think.
5. Vary the title tags on the inner pages of your website.
Guidelines on Creating Your Keyword Tags
1. Try not to use an individual word more than three times. You shouldn't use any form of it more than three times, either. For example: "childrens" and "children's" would be considered the same word by some engines because some engines go to the root of the word. It would be prudent to pick one of these words and stick with it on a particular page, then if you must account for the other word, use it on another page.
2. Use keyword phrases to the best of your ability.
3. Try to limit your character count to 1,000.
4. Use the most important keywords or keyword phrases first.
5. Should you separate your keywords with commas? There is evidence that if you use commas you are limiting your phrases to those within the commas. If you choose not to use commas, then you might open your page to more keyword phrases. For instance, if your tag is "educational toys wooden boats" you might get ranked for "educational wooden boats" but if the tag reads "educational toys, wooden boats" you'd have less of a chance to get ranked for "educational wooden boats" because the comma separates the words. Even wordpress blogs seo plugins do this.
Guidelines on Creating Your Description
You can use your description as part of your first paragraph or even as part of your opening headline. Your description contains your important key phrase and key words. If you place it in the opening paragraph or somewhere on your page, then the search engine optimization value of the description is doubled or even tripled. A big mistake in search engine optimization is to use meta tags, but then have no descriptive text on the page, relying on images to convey the message. Use the description tag to begin your text, and add some more to amplify it and expand on what you have written.
FACT: Its a big mistake on many websites is to use the same meta tags on all the pages. Each of your pages is different. Each page has or should have a special item of importance. Look at your pages and think of the special part that the page plays in your overall marketing effort, and make a unique description tag. As with the description tag for your main page, put this description within the text of the page itself.
SEO Integration
SEO Industry:
Every SEO has to always connect with SEO industry through forum, attending SEO conference, reading blogs etc. Because in the SEO industry there is updates everyday. If every SEO is integrated with the SEO industry then they can know about the update and so they can use the latest methods to promote their websites.
Market:
Every SEO has also to integrate with specific market. Why they have to integrate with specific market? Because if I am doing website optimization for health related websites, then I have to always connect with the health related market. I have to always make analysis of demand of the health products in the market, which region is more demanding for specific kind of health product etc. So I can get the targeted traffic and also increase the revenue of my website.
User:
In the last our main thing is customer, user of the website. Every SEO has always to integrate with User or customer of the website. Why SEO needs to integrate with customer or user? Because through customer or user SEO can knows the likeness and dislikeness of the user. They also know that which kind of products are more demanding by users. We also have to setup a one feedback form for user so we can get the idea that what our customers are looking for? So we can develop our website more user friendly which is ultimately useful for increasing the revenue of our website.
Every SEO has to always connect with SEO industry through forum, attending SEO conference, reading blogs etc. Because in the SEO industry there is updates everyday. If every SEO is integrated with the SEO industry then they can know about the update and so they can use the latest methods to promote their websites.
Market:
Every SEO has also to integrate with specific market. Why they have to integrate with specific market? Because if I am doing website optimization for health related websites, then I have to always connect with the health related market. I have to always make analysis of demand of the health products in the market, which region is more demanding for specific kind of health product etc. So I can get the targeted traffic and also increase the revenue of my website.
User:
In the last our main thing is customer, user of the website. Every SEO has always to integrate with User or customer of the website. Why SEO needs to integrate with customer or user? Because through customer or user SEO can knows the likeness and dislikeness of the user. They also know that which kind of products are more demanding by users. We also have to setup a one feedback form for user so we can get the idea that what our customers are looking for? So we can develop our website more user friendly which is ultimately useful for increasing the revenue of our website.
Search Engine Submission
You can get your website listed on search engines through the following links:
» Add Yahoo URL (Free)
http://submit.search.yahoo.com/free/request
» Add Yahoo URL (Paid) - Overture
Ownership: Yahoo!
http://docs.yahoo.com/info/suggest/busexpress.html
What is Paid Directory(YAHOO)? If you want to get into Yahoo's directory, you should use their Business Express plan. Although it costs $299 each and every year (prices may vary), it guarantees that your site will get reviewed with 7 days; however, it does not guarantee that your site will get into the directory or where it will be placed. Before submitting to Yahoo's index, you should search the Yahoo Directory and find the appropriate category for your site. When filling out the form, make sure that the title and description you submit contain keyword phrases relevant to your site. To get into Yahoo's "Web Page Matches", you should submit your site directly to Google.
» Google Add URL (Free)
http://www.google.com/addurl.html
» Google Add URL (Paid) - Addwords/Cost-Per-Click Campaigns
https://adwords.google.com/select/?hl=en
Google Provides Content to:
Primary:
AOL Search
Netscape
Iwon
Paid:
AOL Search
Netscape
Teoma
Ask Jeeves
Iwon
Fact : Upon submitting to Google, it can take up to 3-6 weeks for your site to be listed in the index. Google will respider every page in its database approximately once every 3-6 weeks and usually publishes a major update to its index during the last week of each month.
Google Receives Content from:
Directory:
dmoz (Open Directory Project)
» www.dmoz.org
» Add Open Directory URL (Free)
http://www.dmoz.org/add.html
Technology– Human: listings compiled by human editors.
» www.MSNsearch.com
» Add MSN URL (Free)
http://search.msn.com/docs/submit.aspx?FORM=WSDD2
» Add MSN URL (Paid)
http://submitit.bcentral.com/msnsubmit.htm
These 3 Search Engines are the top 3 Search Engines as of December 2008
Bot, Spiders and Crawlers VS. Open Directory - Human Edited
You can go here to view all those possible submission site in the internet.
http://www.seocompany.ca/directory/top-web-directories.html
» Add Yahoo URL (Free)
http://submit.search.yahoo.com/free/request
» Add Yahoo URL (Paid) - Overture
Ownership: Yahoo!
http://docs.yahoo.com/info/suggest/busexpress.html
What is Paid Directory(YAHOO)? If you want to get into Yahoo's directory, you should use their Business Express plan. Although it costs $299 each and every year (prices may vary), it guarantees that your site will get reviewed with 7 days; however, it does not guarantee that your site will get into the directory or where it will be placed. Before submitting to Yahoo's index, you should search the Yahoo Directory and find the appropriate category for your site. When filling out the form, make sure that the title and description you submit contain keyword phrases relevant to your site. To get into Yahoo's "Web Page Matches", you should submit your site directly to Google.
» Google Add URL (Free)
http://www.google.com/addurl.html
» Google Add URL (Paid) - Addwords/Cost-Per-Click Campaigns
https://adwords.google.com/select/?hl=en
Google Provides Content to:
Primary:
AOL Search
Netscape
Iwon
Paid:
AOL Search
Netscape
Teoma
Ask Jeeves
Iwon
Fact : Upon submitting to Google, it can take up to 3-6 weeks for your site to be listed in the index. Google will respider every page in its database approximately once every 3-6 weeks and usually publishes a major update to its index during the last week of each month.
Google Receives Content from:
Directory:
dmoz (Open Directory Project)
» www.dmoz.org
» Add Open Directory URL (Free)
http://www.dmoz.org/add.html
Technology– Human: listings compiled by human editors.
» www.MSNsearch.com
» Add MSN URL (Free)
http://search.msn.com/docs/submit.aspx?FORM=WSDD2
» Add MSN URL (Paid)
http://submitit.bcentral.com/msnsubmit.htm
These 3 Search Engines are the top 3 Search Engines as of December 2008
Bot, Spiders and Crawlers VS. Open Directory - Human Edited
You can go here to view all those possible submission site in the internet.
http://www.seocompany.ca/directory/top-web-directories.html
Backlinks.
What are backlinks?
Backlinks, also called Inbound Links (IBL) are the links from other websites (external resources) that are directed to your website.
Backlinks is one of the most important thing in boosting your page rank in major search engines. Backlinks act like a vote. So if you have the best quality website with PR like 6 or 7 linked to your site it helps your website page ranking improve. if you have this kind of website that has high PR you can get your site from PR 0 to 4 even 5 within a month.
Getting backlinks is like joining a community. You must earn it with full effort. how? Through Link Building Techniques. (please see related posts)
Code(tag) Follow Vs. No Follow
Code: rel=“nofollow”
Be aware of this. Don't get tricked by SEO peoples who love doing this. They will ask your PR 4 website to give a backlink to them in gratitude they will also give their website linked to you. But if they'll give you a no follow tag, this will command search engine spiders(bots) to not follow and not visit(read) your website. Therefore they will get a vote from you while your website will not get a vote from them.
Types of Links
1. One way link
2. Two way or Reciprocal links
3. Three way or ABC links
Backlinks, also called Inbound Links (IBL) are the links from other websites (external resources) that are directed to your website.
Backlinks is one of the most important thing in boosting your page rank in major search engines. Backlinks act like a vote. So if you have the best quality website with PR like 6 or 7 linked to your site it helps your website page ranking improve. if you have this kind of website that has high PR you can get your site from PR 0 to 4 even 5 within a month.
Getting backlinks is like joining a community. You must earn it with full effort. how? Through Link Building Techniques. (please see related posts)
Code(tag) Follow Vs. No Follow
Code: rel=“nofollow”
Be aware of this. Don't get tricked by SEO peoples who love doing this. They will ask your PR 4 website to give a backlink to them in gratitude they will also give their website linked to you. But if they'll give you a no follow tag, this will command search engine spiders(bots) to not follow and not visit(read) your website. Therefore they will get a vote from you while your website will not get a vote from them.
Types of Links
1. One way link
2. Two way or Reciprocal links
3. Three way or ABC links
Wednesday, February 18, 2009
Keyword Research Tools
Choosing your major and minor keywords is one of the most vital part on boosting your business. Owning your own keyword on major search engines is important.
Here are some SEO keyword suggestion tools:
https://adwords.google.com/select/KeywordToolExternal
http://www.digitalpoint.com/tools/suggestion/
http://freekeywords.wordtracker.com/
SEO Tip : Keywords that are high ranking or high value or frequently used are hard to own keywords. Perhaps you are selling a diet pill and obviously you want to own the keyword "diet pills" but based from the keyword tools above competing on the "diet pills" keyword is really impossible if you're website is good as new. In Keyword Tracker Tool it gives you 1128 searches result while using the "diet pills that works" keyword returned you only 37.
"I suggest you compete on low profile but quality keywords before engaging into a SEO match up against those websites that are champing out the battle on a particular keyword."
-Jayson Bagio
-Seo Media and Graphics Designer
Here are some SEO keyword suggestion tools:
https://adwords.google.com/select/KeywordToolExternal
http://www.digitalpoint.com/tools/suggestion/
http://freekeywords.wordtracker.com/
SEO Tip : Keywords that are high ranking or high value or frequently used are hard to own keywords. Perhaps you are selling a diet pill and obviously you want to own the keyword "diet pills" but based from the keyword tools above competing on the "diet pills" keyword is really impossible if you're website is good as new. In Keyword Tracker Tool it gives you 1128 searches result while using the "diet pills that works" keyword returned you only 37.
"I suggest you compete on low profile but quality keywords before engaging into a SEO match up against those websites that are champing out the battle on a particular keyword."
-Jayson Bagio
-Seo Media and Graphics Designer
Tuesday, February 17, 2009
Link Building Techniques.
DIRECTORY SUBMISSION
- 2 Types of Directories:
- General Directories
- Topic-Specific/Niche Directories
- Social Bookmarking
- Social Networking
- Podcasting
GROUP POSTING
- Google Groups
- Yahoo Groups
- MSN Groups
- Register to a forum
- Setting UP a forum signature
- Free posting vs. Paid Posting
LINK EXCHANGE
- Types of Link Exchange
- Two Way or Reciprocal Link Exchange
- Tree Way or ABC Link Exchange
BLOGGING
- Article Posting
- Blog Submission
- RSS Feeds Submission
- Blog Commenting
- Category
- Title
- Author
- Article Body
- Signature or Resource Box
Sunday, February 8, 2009
What do i get from link building?
1. Product / Service Recognition
· People like to buy from someone who knows what they are engage to.
E.g. buying a slightly used car, getting catering services
2. Control Your Trafic
· Increase traffic - Get all your targeted traffic to visit your website by posting adds over the web.
E.g. Post an add on 88db.com or sulit.com that can link the traffic to your site
3. Increase Profits
· Boost in Sales - Increase traffic = Increase in sales.
· People like to buy from someone who knows what they are engage to.
E.g. buying a slightly used car, getting catering services
2. Control Your Trafic
· Increase traffic - Get all your targeted traffic to visit your website by posting adds over the web.
E.g. Post an add on 88db.com or sulit.com that can link the traffic to your site
3. Increase Profits
· Boost in Sales - Increase traffic = Increase in sales.
Subscribe to:
Posts (Atom)
