Have you ever asked your self:
Homeboy:
how can i eat(taste/buy) the most eye-popping, mouth-watering and Super delicious pizza on earth?
Businessman:
I have a website. But how can people know that my website exist?
High School Student:
How can i look for the perfect meaning of my teacher's word of the day. "Locution"?
College Student:
Spider bots? Great power comes with great responsibility? LOL
Worry no more. This SEO101 and Link Building Discussions can give answers to your never ending questions.
Thursday, February 19, 2009
What is SEO?
Search Engine Optimization is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Optimization Techniques
On Page Optimization
Are the efforts you do within your page.
>> HTML Tags and Scripts i.e. Title Tag, Meta Tags, H1 tags, Alt tags and Captions
>> Page Design and Content that could attract traffic to visit your website. Reliable and
Consistent Websites are website that usually rank well on search engines.
Off Page Optimization
Are the efforts you done off your page.
>> Link Building Techniques. (please see related posts)
Are the efforts you do within your page.
>> HTML Tags and Scripts i.e. Title Tag, Meta Tags, H1 tags, Alt tags and Captions
>> Page Design and Content that could attract traffic to visit your website. Reliable and
Consistent Websites are website that usually rank well on search engines.
Off Page Optimization
Are the efforts you done off your page.
>> Link Building Techniques. (please see related posts)
Types of Seo
1. White-Hat SEO
From the color it self "white" these are SEO techniques and strategies following all those necessary standards set by Search Engines like Google. Following the basics and the righteous way to promote your website on every search engines.
2. Black-Hat SEO
"Black" - Seo techniques and strategies that are applied to promote website on search engines but it usually violates every major standards of search engines. Though Ignorant SEO is different on Black-Hat SEO, Ignorant SEO are people who perform this type of technique without managing the risk. If you engage Black-Hat SEO you are taking the risk of getting banned(remove from indexes) on search engines. So if you engage on this tactics be aware of the consequences and don't be an ignorant.
3. Gray-Hat SEO
Its like prep-school days. When black and white colors are mixed what is the color? ANSWER : GRAY!
From the color it self "white" these are SEO techniques and strategies following all those necessary standards set by Search Engines like Google. Following the basics and the righteous way to promote your website on every search engines.
2. Black-Hat SEO
"Black" - Seo techniques and strategies that are applied to promote website on search engines but it usually violates every major standards of search engines. Though Ignorant SEO is different on Black-Hat SEO, Ignorant SEO are people who perform this type of technique without managing the risk. If you engage Black-Hat SEO you are taking the risk of getting banned(remove from indexes) on search engines. So if you engage on this tactics be aware of the consequences and don't be an ignorant.
3. Gray-Hat SEO
Its like prep-school days. When black and white colors are mixed what is the color? ANSWER : GRAY!
Seo Requirements Gathering
"Search Engine Optimization never stops after site submission"
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
Business and Technologies never stops. As well as formulation of strategies and techniques.
Before you start, you should understand that top 10 rankings with every single major search engine and directory can be obtained, although very few sites can get there and the effort is often beyond reason. URL ranking results change week-to-week due to competition, so maintaining a top ranking requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.
Business and Technologies never stops. As well as formulation of strategies and techniques.
Keyword Research
Guidelines for Keyword Research
Search Engines and Directories sets proper guidelines in meta tagging of your keywords so that their bots and spiders can easily crawl your website. Getting to know this guidelines is important in order to get listed(indexed) on them. Much more, knowing this guidelines will prevent your website getting removed from their indexes.
1. Keywords should be relevant, applicable, and clearly associated with page body content.
2. Keywords should be used as allowed and accepted by the search engines (placement, color, etc.)
3. Keywords should not be utilized too many times on a page (frequency, density, distribution, etc.)
4. Redirection technology (if used) should facilitate and improve the user experience. But understand that this is almost always considered a trick and is frequently a cause for removal from an index.
5. Redirection technology (if used) should always display a page where the body content contains the appropriate keywords (no bait and switch).
6. Redirection technology (if used) may not alter the URL (redirect), affect the browser BACK button (cause a loop), or display page information that is not the property of the site owner or allowed by agreement without sound technical justification (ie, language redirects).
7. Pages should not be submitted to the search engines too frequently.
Search Engines and Directories sets proper guidelines in meta tagging of your keywords so that their bots and spiders can easily crawl your website. Getting to know this guidelines is important in order to get listed(indexed) on them. Much more, knowing this guidelines will prevent your website getting removed from their indexes.
1. Keywords should be relevant, applicable, and clearly associated with page body content.
2. Keywords should be used as allowed and accepted by the search engines (placement, color, etc.)
3. Keywords should not be utilized too many times on a page (frequency, density, distribution, etc.)
4. Redirection technology (if used) should facilitate and improve the user experience. But understand that this is almost always considered a trick and is frequently a cause for removal from an index.
5. Redirection technology (if used) should always display a page where the body content contains the appropriate keywords (no bait and switch).
6. Redirection technology (if used) may not alter the URL (redirect), affect the browser BACK button (cause a loop), or display page information that is not the property of the site owner or allowed by agreement without sound technical justification (ie, language redirects).
7. Pages should not be submitted to the search engines too frequently.
Title and Meta Tag Creation
Guidelines on Creating Your Title Tags
1. Make sure your three or four most important keywords or keyword phrases appear in the title tag.
2. Leave your branding and sales pitch for another part of the web page.
3. Place your geographical or niche-defining term in your title tag.
4. The title tag can be longer than you think.
5. Vary the title tags on the inner pages of your website.
Guidelines on Creating Your Keyword Tags
1. Try not to use an individual word more than three times. You shouldn't use any form of it more than three times, either. For example: "childrens" and "children's" would be considered the same word by some engines because some engines go to the root of the word. It would be prudent to pick one of these words and stick with it on a particular page, then if you must account for the other word, use it on another page.
2. Use keyword phrases to the best of your ability.
3. Try to limit your character count to 1,000.
4. Use the most important keywords or keyword phrases first.
5. Should you separate your keywords with commas? There is evidence that if you use commas you are limiting your phrases to those within the commas. If you choose not to use commas, then you might open your page to more keyword phrases. For instance, if your tag is "educational toys wooden boats" you might get ranked for "educational wooden boats" but if the tag reads "educational toys, wooden boats" you'd have less of a chance to get ranked for "educational wooden boats" because the comma separates the words. Even wordpress blogs seo plugins do this.
Guidelines on Creating Your Description
You can use your description as part of your first paragraph or even as part of your opening headline. Your description contains your important key phrase and key words. If you place it in the opening paragraph or somewhere on your page, then the search engine optimization value of the description is doubled or even tripled. A big mistake in search engine optimization is to use meta tags, but then have no descriptive text on the page, relying on images to convey the message. Use the description tag to begin your text, and add some more to amplify it and expand on what you have written.
FACT: Its a big mistake on many websites is to use the same meta tags on all the pages. Each of your pages is different. Each page has or should have a special item of importance. Look at your pages and think of the special part that the page plays in your overall marketing effort, and make a unique description tag. As with the description tag for your main page, put this description within the text of the page itself.
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